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Portfolio: Brand Identity for Dex Co.
Aurora Wellness Co., a startup in the health and wellness industry, sought to create a distinctive brand identity that reflected their mission of promoting holistic well-being through natural and sustainable practices.
- Dex Co.
- Health and Wellness
- Complete Brand Identity Development
Our Approach:
Research and Discovery:
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- Conducted in-depth market research to understand the wellness industry's trends and the target audience’s preferences.
- Identified key brand values: sustainability, serenity, and empowerment.
Logo Design:
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- Created a modern, minimalist logo featuring a stylized aurora inspired by natural light patterns, symbolizing renewal and vitality.
- Incorporated organic shapes and gradients for a soothing visual effect.
Color Palette:
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- Developed a palette of soft greens, earthy browns, and calming blues to evoke nature and tranquility.
Outcome:
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